The Walkumentary

These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Just click a button and it goes away. But not everyone is that lucky.

Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water, creating a 4 hour, 17 minute pre-roll ad.

A button embedded in the video prompted viewers to “end her walk” which linked to walmart.ca where viewers could purchase a specially marked Brita bottle – bringing clean water to a person in Africa for one year.

One Show Pencil
London International Awards
Atomic Awards
Applied Arts
Canadian Marketing Awards
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