Manulife “truth”

To help Manulife launch their new mortgage product we capitalized on the mis-trust the public has towards big banks and invited consumers to “Uncover the Mortgage Truth”.

Copywriter: Rich Cooper
Art Director: Kyle Scotland

CMA 2017 - Gold - Digital
CMA 2017 - Gold - Personal Engagement
CMA 2017 - Silver - Advertising
CMA 2017 - Bronze - Digital & Tech