To help launch the critically acclaimed film, “Snowden” by Academy Award winning Director Oliver Stone, we set up an interactive video board in Canada's busiest public square during the Toronto International Film Festival. 

A custom designed surveillance camera equipped with motion tracking technology followed unsuspecting pedestrians from afar while streaming the live footage on to one of the Square’s giant video boards. We invaded the privacy of an unsuspecting public to drive home a point about the perils of the information age. 

Marketing Awards
Communication Arts
Applied Arts